Products— ( 01 )By appointment
Forma
Luxury fashion's generative image studio — the de facto standard for imagery at the houses' level. State-of-the-art AI with an atelier inside it: FINAL's own fashion creatives tune every register by hand — skin, cloth, drape, light — until the frame reads as editorial, never as generated. A standing cast of ninety models. Your collection fitted on any of them — front, back, side. Editorials shot on location across a library of scenes. Campaigns published as buyer-facing line sheets and art-book lookbooks, art-directed by the intelligence.
The shoot, without the shoot. Sixty percent faster to campaign, eighty percent less to shoot e-commerce — the studio's numbers, now in your hands. Forma is in private use with FINAL clients; demonstrations by appointment.
Questions
Forma is for luxury and designer fashion brands, large or small. It suits any brand that needs campaign, lookbook or online-store images with the look of a high-end photo shoot.
We do it for you. Forma is the image system inside the Studio's imagery service. You send us photos of your pieces and tell us the look you want. Our team at FINAL directs the work, Forma builds the images, and every image we select is retouched by hand. There is nothing for you to learn or set up.
Photos of each piece, like the product photos you already use on your website. You do not need to ship any samples. For images set in a location, a short note on the place or mood you want is enough.
Yes. We fit your own pieces on our models, working from your product photos. Each look can be shown from the front, back and side.
Both. Forma has its own cast of ninety AI models, so there is no one to book or schedule. If you prefer a real model, we can work from their photos.
Yes. Shoes, bags, jewelry and eyewear can be shown on a model by themselves, or styled with your clothing as one outfit.
Brands we work with typically have their campaign ready 60% faster. Their online-store images typically cost 80% less than with a traditional shoot.
Forma is made only for luxury fashion. It has its own cast of ninety models and a library of locations, and our fashion team directs every image and refines it by hand. The result looks like an editorial shoot, and can be delivered as line sheets and lookbooks ready for buyers.
We show Forma by appointment. Write to hello@finalnyc.com and we will set up a demonstration for you.
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