Market Ready

Market Ready is for fashion brands getting ready to sell to stores. That includes new labels preparing for their first market, and established brands starting or returning to wholesale. We review womenswear, menswear, accessories, jewelry and bags.

Send what a buyer would see: your line sheet and price list, plus a lookbook or brand deck if you have one. PDFs, spreadsheets and images all work. You also answer a written interview about your brand, your season, your pricing and the stores you want to sell to. Your answers save as you go, so you can stop and finish later.

You can still use Market Ready. The interview asks what stage your collection is at, and the report works with whatever you have. It tells you clearly what it could and could not review. It helps to have something a buyer could look at, even a rough line sheet with prices.

You get a written report with an overall verdict and a score. It scores seven areas: the collection as a whole, the mix of pieces, pricing, brand positioning, sales materials, readiness for wholesale, and an action plan for market. Every finding comes with its evidence and a specific fix, listed in order of priority. We email you a link, and you can print the report or save it as a PDF.

Yes. Two full sample reports are open to everyone at marketready.finalnyc.com/report/sample. One is for a collection that still needs work, and one is for a collection that is ready for market. The brands are made up, but the format is exactly what you will receive.

Our target is 48 hours from payment. We email you a link as soon as your report is ready.

Both. AI reads your materials and drafts the report. Then FINAL reviews it, corrects it where needed and approves it. No report reaches you without that review.

Market Ready is one flat fee per collection. The current price is shown at marketready.finalnyc.com, and you pay by card when you submit. The fee includes one re-read of the same collection within 45 days, once you have made your corrections.

Yes. Your files and your report are stored privately. Only you and FINAL can open them, and they are never published or shown to other customers. To have your materials and account deleted, email hello@finalnyc.com.