The Studio— ( 01 )
Couture imagery
AI campaign, editorial and e-commerce imagery for luxury fashion brands, made in New York by the fashion people at FINAL. Send us your product shots. We handle the whole campaign production, from direction to retouching, and return imagery at the standard of a high fashion shoot, in days, not months.
Fifteen years inside the houses, on set and on the runway. That eye directs every image we make.
The work — conceptual editorials
How it comes together
Creative direction
It begins as a shoot would, with direction. Our fashion creatives, who have directed campaigns for luxury houses, set the casting, the styling, the light and the location.
Forma
Forma, our own image system, then builds the pictures. It casts the models and styles them in your pieces with high fidelity, in studio and cinematic locations, with the look of real photography. More on Forma.
Retouching
Every image we select is finished by hand, by retouchers who rank among the best in fashion. They work on skin, cloth, drape and light until the frame reads as editorial, never as generated.
Your assets
You receive a full set, finished to campaign standard: campaign and editorial images, e-commerce, social, lookbooks and line sheets.
The result
Imagery in days, not months.
Faster campaign timelines
Reduction in campaign costs
Reduction in e-commerce imagery costs
Questions
Product shots of each piece, your brand direction and what the campaign is for. You do not need to ship any samples.
Yes. It is campaign, editorial and e-commerce photography for luxury fashion brands, made without a shoot. No studio day, no crew, no samples to ship. You send product shots of your pieces, and finished photography comes back in days, retouched by hand.
Yes. Creative direction, casting and styling through Forma, retouching by hand, and delivery of every asset: campaign, editorial, e-commerce, social, lookbooks and line sheets. You send product shots and a brief. We do the rest.
Both. Forma, our own image system, builds the pictures. Fashion creatives direct every step, and our retouchers finish every image by hand.
It is made by fashion people, to the standard of a high fashion shoot. We direct it as we would a campaign, from the casting to the final retouch.
Yes. The details of every piece are checked against your approved references before anything is delivered.
Anything from a capsule of ten finished images, to a campaign of about thirty, to ongoing production across a season.
The number of revision rounds is agreed with you before work begins.
Yes. The usage terms are set out in your proposal.
Yes. Unreleased pieces are handled within a process we agree with you in advance.
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